Privacy Policy

Last Updated: December 2024

Beijing Digital Square Science and Trade Co., Ltd. ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website bjshumaf.com, use our mobile applications, or engage with our services.

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for an account
• Subscribe to our services
• Make a purchase
• Contact us for support
• Participate in promotions or surveys

This information may include:

• Name
• Email address
• Phone number
• Mailing address
• Payment information
• Date of birth
• Company information (if applicable)

1.2 Device Information

When you access our services, we automatically collect information about your device, including:

• Device type and model
• Operating system and version
• Unique device identifiers (such as IDFA, GAID)
• Browser type and version
• IP address
• Device settings and preferences

1.3 Usage Information

We collect information about how you interact with our services, including:

• Pages visited and content viewed
• Features used
• Time spent on pages
• Click-through and navigation patterns
• App crashes and performance issues

1.4 Location Information

With your consent, we may collect precise or approximate location information through:

• GPS signals
• IP address geolocation
• Sensor data from your device
• Information about nearby Wi-Fi access points and cell towers

2. How We Use Your Information

We use the information we collect for the following purposes:

• Providing, maintaining, and improving our services
• Processing transactions and sending related information
• Sending technical notices, updates, and support messages
• Responding to your comments, questions, and customer service requests
• Communicating about products, services, and events
• Monitoring and analyzing trends, usage, and activities
• Detecting, investigating, and preventing fraudulent or unauthorized activities
• Personalizing and improving your experience
• Delivering targeted advertising (with your consent where required)

3. Information Sharing and Disclosure

We do not sell your personal information. We may share your information with:

• Service Providers: Third parties that perform services on our behalf (hosting, analytics, payment processing)
• Advertising Partners: As described in Section 7 below
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you have given us permission to share

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication measures
• Employee training on data protection
• Incident response procedures

5. Your Rights Under GDPR (European Union)

If you are located in the European Economic Area (EEA), you have the following rights:

• Right to Access: Obtain copies of your personal data
• Right to Rectification: Correct inaccurate personal data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a structured format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time

To exercise these rights, contact us at privacy@bjshumaf.com.

6. Your Rights Under CCPA (California)

If you are a California resident, you have the following rights:

• Right to Know: Request disclosure of personal information collected, used, disclosed, or sold
• Right to Delete: Request deletion of personal information
• Right to Opt-Out: Opt-out of the sale of personal information
• Right to Non-Discrimination: Not be discriminated against for exercising your rights

We do not sell personal information. To exercise your rights, contact us at privacy@bjshumaf.com or call 1-800-PRIVACY.

7. Children's Privacy (COPPA Compliance)

Our services are not directed to children under 13 years of age (or 16 in certain jurisdictions). We do not knowingly collect personal information from children under these ages. If we learn that we have collected personal information from a child under the applicable age without verified parental consent, we will take steps to delete that information as soon as possible.

If you believe we have collected information from a child under 13 (or 16), please contact us at privacy@bjshumaf.com.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including China. These countries may have different data protection laws. When we transfer personal data internationally, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses (SCCs)
• Binding Corporate Rules
• Other legally approved transfer mechanisms

9. Advertisements and Ad Networks Compliance

We may display advertisements in our mobile applications and on our website. These advertisements may be served by third-party advertising networks, including the following providers. Each network has specific privacy practices that govern how they collect, use, and share information.

9.1 Google AdMob

9.2 Facebook Audience Network

9.3 Unity Ads

9.4 AppLovin

9.5 ironSource

9.6 Vungle (Liftoff)

9.7 Pangle (ByteDance)

9.8 Mintegral

9.9 Chartboost

9.10 AdColony

9.11 InMobi

9.12 MoPub (Twitter)

9.13 AdMob by Google

9.14 Appodeal

9.15 Mobile Advertisements Ad Formats

Our applications may display the following advertisement formats:

• Splash Ads (Splash Screen Ads): Full-screen advertisements displayed when an app is launched. These ads typically appear for a few seconds before transitioning to the main app content.
• Rewarded Video Ads (Incentivized Ads): Full-screen video advertisements that users can voluntarily watch in exchange for in-app rewards such as virtual currency, bonus content, or premium features.
• Interstitial Ads: Full-screen advertisements that appear at natural transition points in the app flow, such as between levels or during pauses.
• Banner Ads: Rectangular display advertisements displayed at the top or bottom of the app screen, providing continuous visibility during app usage.
• Native Ads: Advertisements designed to match the visual style and format of the app's content, providing a more integrated advertising experience.

10. App Store Compliance

10.1 Google Play Store Compliance

Our applications published on Google Play comply with all Google Play Developer Program Policies, including:

• Privacy Policy requirements
• Data safety form disclosure
• Advertisements policy compliance
• Children's design requirements (if applicable)
• User-generated content policies
• Account and device abuse policies

10.2 Apple App Store Compliance

Our applications published on the Apple App Store comply with all App Store Review Guidelines, including:

• App Privacy nutrition labels requirements
• Tracking transparency and ATT framework compliance
• Children's category requirements (if applicable)
• Advertising guidelines
• Data collection and storage requirements

11. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your browsing activities. These include:

• Essential Cookies: Required for basic site functionality
• Analytics Cookies: Help us understand how visitors use our site
• Advertising Cookies: Used to deliver relevant advertisements
• Social Media Cookies: Enable sharing content on social media platforms

12. Cookies Consent and Control

When you first visit our website, you will be presented with a cookie consent banner that allows you to:

• Accept all cookies
• Reject non-essential cookies
• Customize your cookie preferences
• Review detailed information about each cookie category

You can change your preferences at any time through our cookie settings page.

13. Age Verification and Restrictions

Our services may have age restrictions based on:

• Local Laws: Age requirements may vary by jurisdiction based on local regulations
• Content Ratings: Apps may be rated for specific age groups on app stores
• Parental Controls: Parents can use family linking and parental control features
• Age Gates: Certain content or features may require age verification

14. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. When information is no longer needed, we securely delete or anonymize it.

15. Third-Party Links

Our services may contain links to third-party websites and applications. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date. We may also provide additional notice through in-app notifications or email for significant changes.

17. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Beijing Digital Square Science and Trade Co., Ltd.
Room 415-4854, Town Government Office Building
No. 143 Yong'an Street, Taishitun Town
Miyun District, Beijing
China
Email: privacy@bjshumaf.com
Support: support@bjshumaf.com

18. European Union Representative

If you are located in the EU, you can contact our EU Representative at:

EU Representative: GDPR-Representative EU
Email: eu-representative@bjshumaf.com

19. UK Representative

If you are located in the UK, you can contact our UK Representative at:

UK Representative: UK Representative Services
Email: uk-representative@bjshumaf.com